Dan Formosa is a Product Designer who thinks deeply about the world, he expresses his insights into the human condition by helping companies thrive and adapt to the environment by and through design. 

I was fortunate to have Dan as a professor at SVA, but also to collaborate on some projects since graduating. In this episode, we touch on many topics from quantifying design to the practicalities of the brand promise. 

This episode is for you if you are someone who sees brand and design as how something works as well as how it makes you feel. I know that I will be coming back to this episode to utilize some of the wisdom and I am sure that you all listening will as well. Thank you for your attention and enjoy the episode.