It has never been more important than today to provide customers with an unparalleled experience. From the product itself to all the different facets at the point of purchase, experience is undoubtedly hard, but it is also the purest expression of a brand. 

I am delighted to post this episode as the guests have masterfully crafted a brand experience that brings their customers joy day after day. Emma Knight and Hana James provide deep insights into how they have gone about creating and continuing to refine the ideal experience for their customers. 



IMPORTANT: There were some technical difficulties in post, so you may be turning your volume up and down for some parts. I apologize for this, but I promise that the content is wonderful, even if you have to listen carefully.