Why You Should Brand The Back Of The Drawer: How Psychology, AI, and “The Back Of The Drawer” Can Help You Build An Iconic Brand

I am really excited to release this episode of The Branded podcast. Dr Tom Gaurriello was a professor of mine in Graduate school. He is also an incredibly interesting, intelligent and insightful person with many many many years experience bridging the gap between psychology, technology, and brands.

 I loved our conversation, it is one that I will be coming back to time and time again. He is able to articulate how the changing landscape will shift brand building in such a compelling and easy to understand manner. Enjoy.