Branding From The Bottom Up: How to Build A Community and Create A Cult

Mahbod
“I’m basically a wanna be Sean Parker"  Mahbod Moghadam

Mahood’s perspective on brand building is from the point of view an ‘actor’ or brand builder. He shares wonderful insights on how to build community and a cult-like status around a product or service. He breaks down the thinking behind iconic tech brands like Snap Inc., Genius, and Everpedia. He is the Co - Founder of Everpedia, and Co - Founder of Genius.com